Chief Information Officers in different companies face a challenge to redefine their role as Chief Innovation Officer. How do they blend inside-out strategies of open innovation with outside-in, the dominant sponge model of open innovation is discussed here. lessons from How David Beats Goliath - The New Yorker www.newyorker.com/reporting/2009/05/11/090511fa_fact_gladwell? are used to close the discussio. It is suggested that what Indian IT techie vivek ranadive did by training his daughter's team very differently in basketball is a mantra that may help many smaller companies and also big companies to transform their strategies. The BGBD model ( bada dimag, bada dil) stressing large heart-large mind model to share both ways is the way to go, a lesson from honey bee network